Expect more ads on Twitter’s stream of tweets

Dick Costolo

Twitter CEO Dick Costolo: “Expect to see more ads flowing through Twitter’s stream of tweets in the coming weeks.”

Costolo delivered that message Thursday in a meeting with reporters at Twitter’s headquarters in San Francisco.

Twitter users will begin to see ads from companies even if you are not following them. That’s a change from how Twitter has done things since it began allowing “promoted tweets” last year.

Recently Twitter has acquired additional personal and upgraded its service to handle big spikes in messaging.

“Twitter is ready to get more serious about building a successful business,” said Costolo.

As for joining the initial public offerings of stock (IPO), Twitter just raised $400 million for venture capitalists and other investors so it could bide its time.

“We now have what can only be referred to as a truckload of money in the bank,” Costolo said. “We did that because we want to be in control of our destiny and grow the company the way we want to.”

Twitter processes about 230 million tweets per day. And roughly 40 million active users log into the service without ever posting a tweet. With so many people immersing themselves on Twitter, the company thinks the timing is right for more advertisements.

Foursquare vs. Gowalla, big differences

Foursquare and Gowalla are location-based social networking services. Users “check-in” while visiting a local venue by accessing the app on a mobile device or the web site and selecting the venue from a list that the application locates nearby. Each check-in can award users with points and or “badges.” Users can also post their current check-ins to twitter and facebook.

Both Foursquare and Gowalla were launched in 2009 but Foursquare seems to be leading in use and recognition. While most people I talk to know about Foursquare, less than half have heard of Gowalla. Yet while researching for this blog I found indications that Gowalla is rapidly gaining ground over Foursquare and that a “location-based” war is raging between the two.

So what are some of the big differences among Foursquare and Gowalla?

Color and design

Starting off as a location-based game the creators of Gowalla designed all of their graphics and icons in color. Foursquare on the other hand was started as a data tracking program so very little effort was originally put into images and graphics. However the blue, black and white design of Foursquare is clean and easy on the eyes.

One advantage Gowalla has over Foursquare is that Gowalla is incorporating the logos of actual business into the game. While most places are tagged with a generic icon, business like Starbucks, Holiday Inn and Walmart have their own icon to represent their venues. Also the number of different generic icons Gowalla uses is more elaborate than Foursquare.

Checking-in / Creating new venues

Using both an iPhone and a Droid I have notice that Gowalla is far more accurate with your location. Both services use GPS and WiFi to acquire your location but I find that with Foursquare I can sometimes be a hundred or more yards off target. This can be a problem when creating a new venue. If the location (coordinates) of my new venue is off in Gowalla I can go to the web site and actually move the location icon and save it in the correct spot on the map, changing the coordinates of the venue. Foursquare does not allow you to do that. If the location icon is in the wrong location in Foursquare you will have to contact them and ask to have it moved.

Your reward

You’ve checked-in to several locations and are earning points, badges, stamps and pins. Oh and you’re the mayor of McDonald’s. So what does that mean? Well in a nutshell they are rewards for using the service, incentives to play the game.

In Foursquare you can earn points for checking-in to locations, creating new venues and the distance traveled among them. What do you get when you earn a lot of points? Nothing. All the points you earn during the week expires every Sunday at 11:59 p.m.

Badges are reward icons that are earned when you check-in to specific venues numerous times or if the venue is special, like the Super Bowl.

Mayorships seem to be the biggest draw to Foursquare. It’s the digital equivalent of the kids game “King of the hill.” If you check-in to a venue more than anyone else, you remain the mayor.

Gowalla does not use a point system or mayorships, instead they have Spots, Trips, Pins and a Leaterboard.

Spots are Featured Places like sports arenas, monuments, and parks created by Gowalla. You earn special badges for checking-in to these locations.

Trips are badges for special locations created by Gowalla and YOU. Yes you can create your own Trip that other people can complete in-order to earn the badge. For example I checked-in to all the Charleston County Libraries. Then using the “Create a Trip” option on Gowallas web site I selected all the libraries and created a trip called Charleston County Public Libraries. Now when anyone checks-in to five or more libraries in my Trip they get a special badge.

Pins in Gowalla are the same as badges in Foursquare. They are icons that represent the venues you have check-in to.

The Leaterboard is the closest thing to being mayor in Gowalla. It shows who has checked-in the most and their number of check-ins. But unlike Foursquares Mayorships, the Leaterboard is not prominent on the app or web site, you actually have to do a little digging to find it.

Checkout where I’ve been

In Foursquare it’s called “Friends’ Recent Check-ins,” in Gowalla it’s “Friends’ Activity.” It’s a list of all the places that you and your friends have visited in the last few hours. Both show avatars of you and your friends, where everyone has been and when. In Foursquare if someone uploaded a photo a camera icon is displayed. Select it and the photo appears. In Gowalla the actual photo is shown in the activity list.

Another cool feature that Gowalla provides is when you checked-in to several different locations a map will show all the venues with a zigzagging line from one location to another in the order you visited them in.

Finders keepers

Have you found an “Item?” Items are virtual icons that you find as you check-in to different venues while using Gowalla.

Items can have different uses. If you are one of the first people to check-in at a new venue, you can drop one of your items to become a founder. You can try to collect them all. Or you can trade them with your friends.

At last count there are 160 items that you can find world-wide.

Unfortunately Foursquare does not have “items” or any things like it.

Who’s checking-in

So where do you check-in? Are you a Foursquare fan or do you like Gowalla? Each has it own advantage and disadvantage. While Gowalla has more to offer the biggest disadvantage seems to be fewer users. Foursquare on the other hand could end-up losing users if they do not start adding new elements to its game.

Social media junkie

Do you Twitter and Facebook all day and night? Do you log into multiple social media sites and write blogs? Then you mite be a social media junkie.

My first social media experience began in the late 1980s with a Bulletin Board System or BBS for short. Using a phone line and modem a user could log into the system using a terminal program. Many BBSes offered on-line games, chat rooms, and file sharing. The technology was very limited and the only thing you would see on your monitor was text and ASCII characters. Sorry, no photos or graphics. This was the dark ages.

In 2001 I dabbled with instant messaging. But I was not too keen on it.

My next fling with social media was around 2006 when I heard about MySpace. An interesting idea of socializing with photos, music, and messages posted on a wall for everyone to see. It was a cool idea so I dove right in. However after a little more than a year I found myself spending less and less time on MySpace. The design and layout seemed childlike for me and most of my friends wanted nothing to do with it. So I eventually abandoned MySpace.

Note: MySpace redesigned its site in 2010. It has a more modern look with entertainment as the corner-stone of its content.

Bulletin Board System

Bulletin Board System

In 2008 I was at work when I learned about Twitter. Several employees had started using the site and said it was an interesting way to communicate. Around the same time I also started using Facebook. At first I did not give either site much attention. I would twitter this and facebook that from time to time but that was it.

It was not until 2009, that I realized the growing popularity of Facebook and Twitter. I even went as far to suggest to my boss that we start posting information about our business on Facebook. We were already using Twitter.

With most of my friends on Facebook, some on Twitter and part of my responsibilities at work to update the two, I decided to dive head first into social media.

Today I currently log into 18 different social media sites, with Facebook, Twitter and Foursquare as my top three. I also use and read social bookmarking & social news sites like, Delicious, StumbleUpon, Digg and Reddit. I follow several blogs and forums and write my own blog, “My Digital Desktop” with plans for a second called “Jaydon’s Corner.”

I can honestly say I went from someone who saw very little in social media to being a big supporter and contributor of it.

Below is a list of social media sites I visit and participate in. Perhaps I’ll see you on one.

The Hotlist

Twitter to implement updates

Twitter is changing how your account will interact with 3rd party applications.

Over 250,000 applications use the Twitter API. And most of these applications require you to give them your user name and password so they can access your Twitter account.

Starting on August 31, all applications will be required to use “OAuth” to access your Twitter account. Twitter describes OAuth as “a technology that enables applications to access Twitter on your behalf with your approval without asking you directly for your password.” In other words, 3rd party applications can no longer store your password.

Another update Twitter will be enacting is the t.co URL wrapping service. “T.co” wraps links in Tweets so they will be easier to read with part of the URL showing. This allows you to see what you’re clicking on. Twitter’s link service is designed to protect users from malicious sites that hide in a tiny or shorten URLs by displaying the actual URL.

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