October 29, 2013 Leave a comment
I was a big fan of Gowalla, a location service check-in app. It was similar to Foursquare with one big exception. When you checked into a location sometimes you would find virtual treasures. Gowalla made checking-in a game. Instead of just saying, “I’m here,” like Foursquare, Gowalla created incentives to check-in as many places as possible.
Today Gowalla no longer exists. It was acquired by Facebook a couple of years ago. The location service part of the app became Places in Facebook and the icons representing the locations and virtual treasures have been recycled as “Rate These Places.”
- Facebook acquires Gowalla to boost Timeline (nextlevelofnews.com)
- Gowalla goes dark during SXSW 3 years after launch (venturebeat.com)